Playback
Platform Roadmap

Today, Playback is a service.
The roadmap is software.

Everything below is a preview of where Playback is headed — a self-service intelligence platform. It is not a working product today. The Marketing Intelligence Diagnostic is what's available now.

The screens below are polished concept previews — static mockups, not a live product. There is no dashboard login today; the Diagnostic is delivered as an Intelligence Report.

Product Preview

Five intelligence surfaces, one connected platform.

Marketing Intelligence Dashboard — preview

Channel mix, blended ROAS, and wasted spend, connected in one view.

Marketing Intelligence
Blended ROAS
2.4x
0.3x vs last quarter
Total Ad Spend
$186K
12% vs last quarter
Conversion Rate
3.1%
0.4pt vs last quarter
Wasted Spend Flagged
$21K
identified this month
Advertising Intelligence Dashboard — preview

Spend efficiency and budget allocation across every channel.

Advertising Intelligence
Google Ads3.1x ROAS
Meta Ads2.2x ROAS
LinkedIn Ads1.9x ROAS
Organic / SEOn/a
Avg. CPA
$24.80
8% vs last month
Avg. CTR
1.9%
0.2pt vs last month
Frequency Cap Risk
3 ads
flagged for fatigue
Creative Intelligence — preview

Every active ad, scored and status-tagged automatically.

Creative Intelligence
Problem_Hook_v4
Meta · 68% watch-through, low CPA
Winning
Category_Compare_v2
YouTube · Early signal, needs more spend
Testing
Discount_Banner_v1
Meta · Frequency above 3.0, CPM rising
Fatiguing
Founder_Intro_v3
LinkedIn · Slow hook, high drop-off
Underperforming
Attention Measurement — preview

Watch time and engagement, not just impressions and clicks.

Attention Measurement
61%
Watch-through rate
44%
Engagement rate
38%
Completion rate
AI Recommendations — preview

Prioritized, plain-language recommendations generated from connected data.

AI Recommendations
  • Shift 12% of Meta budget to Google Search — 65% more efficient at current spend levels.
  • Rebuild 3 new creative variants around your top-performing hook structure before it fatigues.
  • Pause 2 ads spending below 1.0x ROAS and redirect budget to your best-performing channel.
  • Landing page hero doesn't match ad messaging — expected conversion lift if aligned.
Roadmap

How Playback gets from service to software.

Current — sold today
Phase 1

Marketing Intelligence Reports

The Marketing Intelligence Diagnostic and Monthly Strategic Intelligence — analyst-delivered, available now.

Roadmap — not sold today
Phase 2

Internal AI Tools

AI-assisted website, SEO, ad, and competitor analyzers that make Playback's own analysis faster — not a customer-facing product yet.

Roadmap — does not exist yet
Phase 3

Playback Intelligence Platform

A self-service SaaS platform connecting advertising, analytics, and customer data sources for continuous, self-serve intelligence.

Long-term vision
Phase 4

AI Advertising Intelligence Platform

AI-powered creative analysis, predictive performance insights, and automated recommendations at platform scale.

Future Pricing

Roadmap pricing — not available today.

Shown for transparency about where Playback is headed. Only Phase 1 offers on the Pricing page are currently for sale.

Roadmap — not sold today

Phase 2 — Hybrid Technology-Enabled Service

Automated Marketing Diagnostic$1,500one-time
Managed Intelligence$2,000/month, starting at
Roadmap — does not exist yet

Phase 3 — Playback Intelligence Platform (SaaS)

Starter$299/month
Growth$999/month
Scale$2,999/month
EnterpriseContact Sales
Available Today

Get Playback's intelligence now — as a service.

You don't need to wait for the platform. Start with a Marketing Intelligence Diagnostic today.