Fixed pricing. No retainer required to start.
One Marketing Intelligence Diagnostic gives you a clear, prioritized answer. No ranges, no founding-customer discount — the same fixed pricing for every customer.
Marketing Intelligence Diagnostic
A C-level marketing intelligence diagnostic that identifies wasted spend, growth opportunities, channel performance issues, and the highest-impact actions.
- Executive summary
- Marketing channel analysis
- Advertising performance review
- Website and conversion analysis
- Customer acquisition analysis
- SEO and content performance
- Competitor intelligence
- Budget waste analysis
- Growth opportunities
- Prioritized 90-day action plan
Monthly Strategic Intelligence
An ongoing intelligence service providing executive-level marketing analysis and strategic recommendations.
- Monthly marketing performance analysis
- Advertising optimization insights
- Budget allocation recommendations
- Growth opportunity tracking
- Executive reporting
- Strategic recommendations
Enterprise Intelligence
Custom-scoped intelligence for multi-brand, multi-market, or multi-team organizations with dedicated analysis and reporting cadence.
- Multi-brand / multi-market analysis
- Dedicated analyst relationship
- Custom reporting cadence
- Priority delivery timelines
Curious where Playback is headed next? See the product roadmap — future tiers shown there are not available for purchase today.
Two timelines, one standard of analysis.
From the moment we have read access to your analytics and ad accounts to a delivered Intelligence Report and walkthrough.
For budget reviews, board meetings, or urgent decisions. Available as an add-on to the Diagnostic — ask when you start your analysis.
Pricing FAQ
Is $3,500 the final price, or does it go up from there?
$3,500 is the fixed starting investment for the Marketing Intelligence Diagnostic — not a range. Scope can expand for organizations with many brands, markets, or ad accounts, in which case we'll quote that upfront before starting any work.
What's the difference between the Diagnostic and Monthly Strategic Intelligence?
The Diagnostic is a one-time, point-in-time analysis with a 90-day action plan. Monthly Strategic Intelligence is an ongoing engagement — recurring analysis, budget allocation recommendations, and executive reporting as your marketing evolves month over month.
Do I need to be running paid ads to work with Playback?
The Diagnostic is built for companies actively spending on marketing and advertising — typically across Google, Meta, LinkedIn, or similar channels — who need clarity on what's working. If you're not yet running paid marketing, it's likely too early for a Diagnostic.
What do you need from us to get started?
Read access to your analytics (e.g. GA4) and the ad platforms you run, your site URL, and a single point of contact. Submit your details through the contact form and we'll follow up with exactly what's needed for your setup.
Is there a discount for early or founding customers?
No. Pricing is fixed for every customer — there is no founding-customer discount.
Start your Marketing Intelligence Diagnostic.
Submit your company information and get a clear, data-backed Intelligence Report in 5–7 business days.